You see it all the time now. Advertising and Branding images taken from stock photography agencies or even worse, the obvious “Do It Yourself” photographs used on websites and social media postings.

It is important to understand that consumers are more savvy than you think. They can spot a generic stock picture right away and DIY shots are, well, mostly just bad quality. 

What is the imagery you display on your website and printed material saying about your business?

Are you local? Are you real? Are you authentic? What do you say we show off that beautiful storefront or office? Let’s feature the smiling faces of the actual people who work in your business and service your customers. How about a gallery of the very real folks who are your customers?